Fashion Fights Back

In case you haven't been paying attention, the world of fashion photography has been invaded by a million GWC's (guys with camera's). The exciting world of digital desktop publishing has enabled an entire generation of self proclaimed "artists" to turn pro. You are hard pressed to go to a party these days without running into at least a half a dozen of these hobby photogs armed to the teeth with business cards, a website, and absolutely no other credentials to speak of.

So what is Fashion to do?

Video of course.

The shiny new toy of the fashion world is fashion films. They are super savy and require more talent, patience, and expensive gear than most hackers are willing to front. Many of the up and coming designers as well as larger fashion houses have been turning to this re-emerging genre to promote their fabulous wears.

It should come as no surprise that Lower Johnson's very own LeBlanc Boutique has followed suit. Known for her innovation in both her storefront and her clothing shop owner Marcie Leblanc is showing the rest of us how it is done.

Enjoy

Leblanc | Winter 2010 from Space Camp on Vimeo.