You may not be aware of this but hair color is the single most scrutinized chemical compound that exists in the world today. Chemical preservatives that you eat are second. There is a lot of attention and care given to hair color and the demand has never been higher. Even though styles revolving around women's hair color have turned towards more subtle natural tones (and men's hair color has seemingly dropped of the fashion radar) the fact remains that there are far more people on the planet who color their hair than people who don't. That is an enormous amount of chemical waste in our water shed.
Not very often (certainly not in my lengthy career span) a company makes a dramatic leap forward in the way we think about coloring hair, and the way we achieve fashion savvy tones for our clients. Schwarzkopf Essensity is the first ammonia-free permanent color line available on the market. It's developers and pigments use natural extracts and bee's wax as a buffer on the hair and the colors are rich and long lasting. Most important they are safe for everyone ( even expectant moms).
Ashley Dusseault dabbled a little with the line for a photoshoot recently.
here is a sneek peek.
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